There’s a scene in the dystopian scifi novel “Ready Player One” in which the protagonist glimpses the dossier of personal information a major tech company has gathered on him. It includes his height and weight, his browser history, his address — even several years of his school transcripts.

We’re still several years away from that vision, thankfully, but a new British startup called Score Assured has taken a big step in that direction: The company wants to, in the words of co-founder Steve Thornhill, “take a deep dive into private social media profiles” and sell what it finds there to everyone from prospective dates to employers and landlords. Continue reading…